less, but better. this is really where we need to land on things overall. i’ll admit to buying into the patagonia hype a bit. on the other hand, few things have lasted as long as the stuff i’ve purchased from them over the years. it’s a bit of a well earned premium and if it’s in serviceable shape they’ll buy their stuff back.
setting aside the brand … only buying the stuff that you really like and not just getting something to get something is something that takes a lot of self-control in an economy that’s totally wired for getting us to stay on the consumption treadmill.